Vertical scaling: Increase budget by max 20% every 48 hours. Horizontal scaling: Duplicate winners to new audiences. Creative scaling: Maintain a pipeline of 15+ new variations. Never rely on a single winning creative. Scale systematically based on proven performance data.

TikTok (For You Page), TikTok’s Audience Network (Pangle — third-party apps), and automatic placement. For most campaigns, automatic placement gives TikTok the most flexibility to optimize delivery. Test TikTok-only vs automatic to see which performs better for your campaigns.

Yes. Service businesses can showcase expertise through educational content, case studies, and behind-the-scenes glimpses. Use Lead Gen forms for consultations and inquiries. Show your face — personal branding builds trust for services. Results-focused content (before/after, case studies) converts well.

Start with motion or visual surprise. Ask a provocative question. Make a bold claim. Show a transformation in progress. Use trending sounds. Display text overlay with a curiosity gap. The hook determines 80% of ad performance — spend most creative energy here.

Audience expansion lets TikTok show your ads to users beyond your defined targeting if the algorithm predicts they’ll engage. This can increase reach and find additional converters. Enable it when scaling and confident in your creative quality. Disable when strict audience control is needed.

Use Product Shopping Ads for catalog-based advertising. Create engaging product demo and unboxing videos. Enable TikTok Shop for in-app purchases. Run Dynamic Product Ads for retargeting. Host live shopping events. Full-funnel approach: awareness content → retargeting → conversion offers.

TikTok’s algorithm automatically optimizes delivery timing. Rather than restricting ad schedules, let the platform deliver ads when your audience is most responsive. For organic posts in Bangladesh, evenings (7-10pm) and weekends typically see highest engagement.

Post organic content 3-5 times per week minimum. Organic content builds your brand presence, provides content for Spark Ads, and builds engaged audiences for retargeting. Consistency matters more than frequency. Quality, engaging content that matches your brand voice is key.

ACO automatically tests different combinations of your uploaded creative elements (videos, text, CTAs). TikTok assembles and tests combinations to find what works best for each audience segment. Provide diverse creative inputs for the best ACO results.

Yes. Use the Traffic objective to drive website visits. Ensure your landing page is mobile-optimized and fast-loading. Create compelling CTAs in both the creative and the ad settings. TikTok traffic tends to be mobile-heavy, so mobile UX is critical for conversion.