Custom Conversions let you define conversion events based on URL rules or event parameters without modifying your website code. For example, track visits to a ‘thank you’ page as a lead conversion. Useful when you can’t add custom pixel events to your site.

Plan campaigns 4-6 weeks before the season. Build awareness first, then push conversion campaigns during peak periods. Create urgency with limited-time offers and countdown messaging. Increase budgets during peak shopping days. Retarget season browsers post-season.

It depends on your goal. Video ads for awareness and engagement. Carousel ads for showcasing multiple products. Lead Ads for lead generation. Collection Ads for e-commerce. Single image for simple, direct offers. Test multiple formats for your specific audience and objective.

Attribution determines which ad gets credit for a conversion. Facebook’s default is 7-day click, 1-day view attribution. You can adjust to 1-day click only for more conservative measurement. Understanding attribution helps you evaluate true campaign impact and allocate budgets effectively.

Collection Ads combine a cover image or video with a grid of product images below. When tapped, they open an Instant Experience showcasing products. Ideal for e-commerce, they create an in-app shopping experience that drives higher engagement and purchase intent than standard ads.

ROAS = Revenue from ads ÷ Ad spend. If you spent BDT 10,000 and generated BDT 50,000 in revenue, your ROAS is 5x. Facebook reports ROAS in Ads Manager when purchase tracking is set up. A healthy ROAS depends on your margins — typically 3x+ is profitable for most businesses.

Yes, and you should. Customer testimonials and reviews are among the most effective ad content. Use quote graphics, video testimonials, or screenshot reviews. Ensure you have permission to use customer content. UGC testimonial ads typically outperform brand-created content by 20-50%.

Phase 1 (pre-launch): Teaser content and audience building. Phase 2 (launch week): Aggressive campaigns across warm and cold audiences. Phase 3 (post-launch): Social proof amplification and retargeting. Use multiple ad formats and target both existing customers and new audiences.

Split testing (A/B testing) compares two versions of an ad element to determine which performs better. Facebook’s built-in split test tool ensures clean results by preventing audience overlap. Test audiences, creatives, placements, or delivery optimization. Run for minimum 3-5 days for reliable data.

Choose the Leads objective. Create Lead Ads with in-Facebook forms or drive traffic to landing pages. Offer value in exchange for contact info (free consultation, guide, discount). Qualify leads with custom questions. Connect forms to CRM for instant follow-up. Optimize for lead quality over quantity.