Bid adjustments let you increase or decrease bids based on device (mobile, desktop, tablet), location, time of day, audience, and demographics. Agent Wise X uses data-driven bid adjustments to allocate more budget to high-converting segments. For example, if mobile users convert 50% better, we increase mobile bids by 50%. These granular optimizations significantly improve campaign ROI without increasing total spend.
April 15, 2026
