Category: Facebook & Instagram Ads

ROAS = Revenue from ads ÷ Ad spend. If you spent BDT 10,000 and generated BDT 50,000 in revenue, your ROAS is 5x. Facebook reports ROAS in Ads...

Collection Ads combine a cover image or video with a grid of product images below. When tapped, they open an Instant Experience showcasing products. Ideal for e-commerce, they...

Choose the Leads objective. Create Lead Ads with in-Facebook forms or drive traffic to landing pages. Offer value in exchange for contact info (free consultation, guide, discount). Qualify...

Split testing (A/B testing) compares two versions of an ad element to determine which performs better. Facebook’s built-in split test tool ensures clean results by preventing audience overlap....

Phase 1 (pre-launch): Teaser content and audience building. Phase 2 (launch week): Aggressive campaigns across warm and cold audiences. Phase 3 (post-launch): Social proof amplification and retargeting. Use...

AI tools can help generate initial ad copy drafts, but human review and optimization are essential. AI-generated copy often lacks brand voice and market-specific nuance. Agent Wise X...

Target by job titles (CEO, Founder, Business Owner), behaviors (Small Business Owners), interests (Entrepreneurship, Business Insider, Forbes), and pages followed (business-related pages). Layer with demographics like age 25-55...

Frequency capping limits how many times each person sees your ad within a specified period. Set caps in your ad set settings. Recommended caps: 3-5 impressions per week...

Use lifestyle imagery showing clothes being worn. Carousel ads display multiple products. Dynamic Product Ads retarget viewers with items they browsed. Video try-on content drives engagement. Combine with...

Facebook Ads create demand by targeting people based on interests and behaviors (push marketing). Google Ads capture existing demand from people actively searching (pull marketing). Both serve different...