Category: FAQs

Custom Conversions let you define conversion events based on URL rules or event parameters without modifying your website code. For example, track visits to a ‘thank you’ page...

Attribution determines which ad gets credit for a conversion. Facebook’s default is 7-day click, 1-day view attribution. You can adjust to 1-day click only for more conservative measurement....

It depends on your goal. Video ads for awareness and engagement. Carousel ads for showcasing multiple products. Lead Ads for lead generation. Collection Ads for e-commerce. Single image...

Plan campaigns 4-6 weeks before the season. Build awareness first, then push conversion campaigns during peak periods. Create urgency with limited-time offers and countdown messaging. Increase budgets during...

Yes, and you should. Customer testimonials and reviews are among the most effective ad content. Use quote graphics, video testimonials, or screenshot reviews. Ensure you have permission to...

ROAS = Revenue from ads ÷ Ad spend. If you spent BDT 10,000 and generated BDT 50,000 in revenue, your ROAS is 5x. Facebook reports ROAS in Ads...

Collection Ads combine a cover image or video with a grid of product images below. When tapped, they open an Instant Experience showcasing products. Ideal for e-commerce, they...

Choose the Leads objective. Create Lead Ads with in-Facebook forms or drive traffic to landing pages. Offer value in exchange for contact info (free consultation, guide, discount). Qualify...

Split testing (A/B testing) compares two versions of an ad element to determine which performs better. Facebook’s built-in split test tool ensures clean results by preventing audience overlap....

Phase 1 (pre-launch): Teaser content and audience building. Phase 2 (launch week): Aggressive campaigns across warm and cold audiences. Phase 3 (post-launch): Social proof amplification and retargeting. Use...