For e-commerce: Sales or Catalog Sales. For service businesses: Leads. For brand awareness: Awareness or Reach. For website traffic: Traffic. For app promotion: App Installs. Choose the objective that matches your primary business goal — Facebook optimizes delivery based on your selected objective.

Submit an appeal through Account Quality (facebook.com/accountquality). Explain what happened and corrective steps taken. Include business verification documents. Be patient and persistent — initial appeals are often auto-rejected. Escalate through Facebook Business Help if needed.

Advantage+ (formerly called Automated Ads) uses AI to optimize targeting, placements, and creative combinations automatically. Advantage+ Shopping Campaigns are designed for e-commerce with minimal manual setup. They work best for accounts with substantial historical data and broad product catalogs.

Add UTM parameters to your ad URLs: utm_source=facebook, utm_medium=paid, utm_campaign=[campaign_name]. This enables accurate tracking in Google Analytics independent of Facebook’s reporting. Agent Wise X sets up UTM tracking for all campaigns to provide cross-platform attribution.

When your ad is eligible to be shown, it enters an auction against other advertisers targeting the same user. The winner is determined by: bid amount × estimated action rate × ad quality. This means a lower bid can win if your ad quality and relevance are superior.

Respond professionally and promptly to legitimate complaints. Hide or delete spam and offensive comments. Never argue publicly. Address concerns with empathy and offer solutions. Negative comments handled well can actually build trust with other viewers. Monitor comments actively during campaign runs.

Facebook doesn’t directly offer income targeting in most markets. However, you can approximate income targeting through: device targeting (iPhone users tend to have higher income), interest targeting (luxury brands, premium products), location targeting (affluent neighborhoods), and behavioral signals.

Dynamic Creative lets you upload multiple headlines, images, descriptions, and CTAs. Facebook automatically tests different combinations to find the best performers for each audience segment. It’s an efficient way to test many variations without creating individual ads for each combination.

Test one variable at a time: audience, creative, headline, or copy. Run each test for at least 3-5 days. Ensure sufficient budget for statistical significance. Use Facebook’s built-in A/B test feature for clean results. Start with audience testing (biggest impact), then creative, then copy.

Placements are where your ads appear: Facebook Feed, Stories, Reels, Right Column, Marketplace, Audience Network, Instagram Feed, Stories, Reels, and Explore. Automatic Placements (recommended) let Facebook optimize delivery across all available positions. Manual placement selection gives more control but may limit reach.