Use Facebook’s Call Extensions to add a phone number to your ads. Implement call tracking services that assign unique numbers to Facebook traffic. Set up call-based conversion events in your Meta Pixel. Agent Wise X configures comprehensive call tracking for accurate attribution.

Frequency is the average number of times each person has seen your ad. Low frequency (1-2) means fresh exposure. High frequency (4+) indicates potential ad fatigue, leading to declining performance and increased costs. Monitor frequency and refresh creatives when it exceeds 3-4.

Yes, using Lead Ads (forms within Facebook), Click-to-Messenger or WhatsApp campaigns, and Page Like campaigns. However, having a website significantly improves tracking, retargeting, and conversion capabilities. For serious advertising, we strongly recommend a website with Meta Pixel installed.

Feed ads: 1080x1080px (1:1 square) or 1200x628px (1.91:1). Stories/Reels: 1080x1920px (9:16 vertical). Carousel: 1080x1080px per card. Keep text under 20% of image area for best performance. Use high-resolution images for crisp display on all devices.

Improve ad relevance with better targeting and creative. Test multiple audiences and creatives simultaneously. Optimize landing pages for faster loading and higher conversion. Use retargeting for warmer audiences. Implement proper conversion tracking for algorithmic optimization. Let campaigns run through the learning phase.

Reach is the number of unique people who saw your ad. Impressions is the total number of times your ad was displayed. One person can generate multiple impressions. A reach of 1,000 with 3,000 impressions means each person saw your ad an average of 3 times.

In Ads Manager, go to Audiences → Create Audience → Custom Audience. Choose your source: customer list (upload email/phone data), website traffic (via Pixel), app activity, or engagement (people who interacted with your content). Each source creates a targetable audience of people who know your brand.

Yes, with ad scheduling (dayparting). In Ads Manager, set your ad set to ‘Run ads on a schedule’ instead of ‘Run ads all the time.’ Then select the specific days and hours. This requires lifetime budget instead of daily budget. Useful for businesses with clear peak hours.

Ad relevance (now called Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking) measures how well your ad resonates with your target audience. Higher scores result in lower ad costs and better delivery. Improve it by creating targeted, engaging ads that match audience interests.

Visit business.facebook.com and click ‘Create Account.’ Enter your business name, your name, and business email. Then add your Facebook Page, ad account, and team members. Verify your business through Facebook’s verification process for enhanced features. Agent Wise X can set this up for you professionally.