Setting the Right Facebook Ad Budget for Your Business
One of the first questions businesses ask is “how much should I spend on Facebook Ads?” The answer varies based on your industry, goals, and market. Agent Wise X helps clients set realistic budgets that deliver measurable returns.
Understanding Bangladesh Ad Costs
Bangladesh has some of the most competitive ad costs globally. Average CPC ranges from BDT 2-15 depending on industry. CPM (cost per 1,000 impressions) averages BDT 50-200. Lead generation costs range from BDT 30-200 per lead. These rates make Facebook advertising accessible even for small businesses.
Budget by Business Size
Small businesses (local shops, startups): BDT 15,000-30,000/month. Growing businesses: BDT 30,000-100,000/month. Established businesses looking to scale: BDT 100,000-500,000/month. Enterprise and e-commerce: BDT 500,000+ per month.
Calculating Your Ideal Budget
Work backward from your goals. If you need 50 leads per month and your average cost per lead is BDT 100, you need a BDT 5,000 ad budget. Add 20-30% for testing and optimization. Factor in creative production and management costs.
International Campaign Budgets
If you’re targeting markets like the US, UK, or UAE, expect 5-10x higher CPCs. Adjust budgets accordingly. Start with smaller test budgets in international markets and scale based on performance data.
Get a custom budget recommendation from Agent Wise X. We optimize every taka of your ad spend.
