Google Ads uses an auction system where you set bids for how much you’ll pay per click or per conversion. Bidding strategies include Manual CPC, Enhanced CPC, Target CPA, Target ROAS, and Maximize Conversions. Agent Wise X selects the optimal bidding strategy based on your campaign maturity and goals. We typically start with manual bidding for control, then transition to automated strategies once we have sufficient conversion data.
April 15, 2026