TikTok Advertising Benchmarks by Industry
Understanding performance benchmarks helps you evaluate whether your campaigns are performing well or need optimization. Agent Wise X shares industry benchmarks based on our campaign management experience to help businesses set realistic expectations.
General Performance Benchmarks
Click-Through Rate (CTR): 0.5-1.5% is average, above 2% is strong. Video View Rate (6-second): 15-30% average. Cost Per Click (CPC): $0.20-$1.00 depending on market and targeting. Cost Per Mille (CPM): $3-$10 average globally, lower in Bangladesh. Conversion Rate: 1-3% from click to conversion is typical.
E-commerce Benchmarks
ROAS: 2-5x is healthy for most e-commerce businesses. Cost Per Purchase: Varies widely by product price and margin. Add-to-Cart Rate: 5-15% from landing page visit. Average Order Value: Track and optimize through upselling strategies.
Lead Generation Benchmarks
Cost Per Lead: $2-$20 depending on industry and lead quality. Lead Form Completion Rate: 10-25% for TikTok native forms. Lead-to-Customer Conversion: 5-15% for well-qualified leads.
What Affects Your Benchmarks
Industry competition, geographic targeting, audience specificity, creative quality, offer strength, and funnel optimization all impact performance. Benchmarks are guidelines — your specific results depend on these factors.
Improving Beyond Benchmarks
Creative quality is the biggest lever. Audience refinement improves conversion rates. Landing page optimization reduces drop-off. Proper tracking ensures accurate measurement.
Beat the benchmarks with Agent Wise X TikTok expertise.
